June 19th, 2013
McCall Search Engine Optimization
Just because you build a website, it doesn't necessarily mean that people will come. Considering 90% of people use search engines to find websites, the importance of marketing your website on major search engines cannot be overstated. We offer services and products to increase exposure and search engine rankings for any business. Search Engine Optimization (SEO) is an integral component of any online marketing campaign. We can help you find out what people are searching for, and how to rank well for your target keywords. Typically our SEO service involves a set-up phase followed by a yearly maintenance package.
During the set-up phase, we collect keywords you feel are relevant to your business. We then perform a "dig" on these terms during our research phase to find "niche" phrases and all other relevant terms. Once these terms are collected and filtered, we select the right terms in consultation with our clients. These terms are used to properly optimize your existing website in order to perform well against major search engine algorithms.
The manner in which search engines produce results and rankings frequently changes. To keep your strategy updated according to these changes a yearly maintenance package will ensure your campaign is up to date and fine tuned as changes are observed.
Off-page optimization and links
On-page factors are only half the battle in search engine optimization. In order to do well in any competitive filed, you must have properly themed and high value in-bound links. Not all links are created equal and just getting a large number of links will do very little to improve your search engine rankings. The value of an inbound link will vary greatly from place to place. We can help you get links with the proper themes and page ranks as well as links from authorities on your subject.
Pay-per-click (PPC) search engines
Combining a PPC campaign with a traditional search engine optimization set-up is a cost-effective way to considerably broaden the scope of your marketing campaign. Likewise as some search engines (most notably Google) take up to four months to update their link scores, it is also a good way to bridge the gap from the start of your campaign to when your rankings improve.
Pay-per-click (PPC) services
- Campaign creation (Google and Overture)
- Maintenance (Bid management)
We offer competitive hourly rates for updates to existing websites. If you feel you are paying too much, or are unsatisfied with your current situation, chances are we can make a big improvement in quality and save you money in the process.